Shopify Review

Shopify has been around since 2004 and is now home to over 20,000 Internet shops. Businesses can commission Shopify’s services in order to set up some sort of a shop on their website, that includes features such as shopping carts, product descriptions, secure transactions and more recently, app stores, theme stores and advanced one on one support. 

Features 

Shopify is most well-known for its easy to use system and interface that allows you to manage basic sales. It does not have advanced features that tend to improve sales (such as wish lists and recommended products), but because of its basic simplicity it is very easy to integrate into many websites. Unlike many other online content management systems, Shopify uses an intuitive drag and drop interface which makes it easy to use for the person who just wants to get their products up as fast as possible for their clients. 

Your very own storefront — Shopify will allow you to set up your own storefront using free and premium themes from their Theme Store. You can additionally edit them with HTML and CSS if you need to or just design them from scratch. 

Easy to manage store — Add new products, accept payments, optional site hosting with SSL. 

Over 50 payment gateways — This means that you will be able to receive payments from all of your customers online no matter where they are coming from, including PayPal and most major credit cards. 

Other features — Dedicated support by email tickets or phone, iPhone app for running your store on the road, Shopify Analytics, edit your content, manage your orders and create coupons, promotions and discounts. 
Pricing 

Shopify comes with a free 30-day trial. While you may be tempted to do this, if your business does take off then you may as well stay with them. The pricing is very competitive and can offer a lot of advantages.  All of the packages come with free setup and unlimited bandwidth. 

Basic — $26/month; 2% transaction fee, 100 SKUs, 1GB storage.

Professional — $54/month; 1% transaction fee, 2,500 SKUs, 5GB storage.

Business — $90/month; 1% transaction fee, 10,000 SKUs, 10GB storage.

Unlimited — $160/month; 0% transaction fee, unlimited SKUs, unlimited storage.

All accounts also come with $100 Google AdWords credit and $100 Amazon Ad credit.

Pros 

Shopify is a great system for beginners, but even if you are a professional at websites then you might pick this if you just want a simple system to administrate. On the other hand, if you do have your own experience setting up websites, or you hire a professional developer it is possible to integrate more complex, but useful features such as wish lists and recommended product lists that will allow your registered users to interact with each other more and suggest items to each other. Highly secure as well, Shopify will protect your clients and your business from fraud. 

Cons 

If you are a very small business then the fees and the commission might be too much. The other problem could be that you may lose sales as people will tend to browse other Shopify websites as well and potentially buy from your competitors. If this is a problem for you then you might like to consider a specially built webshop on your own domain.

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